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18 Seconds X 18 Waits | MASTER CUT

18 Seconds X 18 Waits | MASTER CUT

We teamed up with our pals at Skin and Bones Film to create a series of five 18 second episodes inspired by the concept of the family we choose. Now we're releasing the Master Cut. Enjoy.

At the heart of all creative expression, lies freedom. 18 Waits represents the freedom and romance that exists within souls that are searching for purpose and their deepest sense of self. Based on the sounds of Tom Waits, the visuals of Peaky Blinders and the general aesthetic of our brand 18 Waits, our most recent shoot portrays a band of brothers & sisters who are not bound by blood, but by something far stronger - 
a reverence for liberty, friendship and their shared joie de vivre. 

A family by choice.

Live Free | Enjoy Life | Travel Well | 18 Waits
Directed by Matt Manhire
Edited by The Assembly
Produced by Skin and Bones
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