Social Media & eComm Manager
Job Description:
- Content creation for Instagram, TikTok, Pinterest and Facebook.
- Posting and engagement for aforementioned SM platforms.
- Use Canva to create all manner of on-brand marketing and PR materials.
- Schedule and manage on-brand social content via LATER app.
- Manage PR outreach for events and new collections.
- Liaise with media when approached for collabs.
- Liaise with, and manage influencer agreements/collaborations and giveaways following brand guidelines and tone of voice.
- Meet with our Retention Science (our emailer platform) rep on a bi-weekly basis to review progress, address any outstanding questions, and make tweaks to our email marketing strategy. Meet with her on a quarterly basis to audit our account and make bigger picture changes.
- Monitor analytics from and update email & SMS content between ongoing/automatic emails/SMS (stages, flows, experiences) AS WELL AS broadcasts/blasts
E-Commerce - keep website up-to-date with new collections and products on a seasonal and ad-hoc basis.
- Creating and updating new products
- Creating collections/re-organizing the site (eg. seasonal gift guides)
- Update pricing on website dynamically as sales start and stop
- Optimize site according to industry best practices and standards to ensure highest conversion rates YoY.
- Setting up and maintaining apps that optimize the website (i.e. JustUno for pop ups, yotpo for reviews, Theme updater for Shopify theme, etc.)
- Responding to and exploring new apps that may be beneficial to the brand
- Strategize, plan, execute, and track an omni-channel marketing strategy alongside Dan based on season/time of year (including but not limited to email, SMS, and social media)
- Keep track of monthly and quarterly sales and ROI across all sales and marketing channels (i.e. online/in- store/wholesale as well as email, SMS, social media, etc.
- Consistently monitor for new agency/partner/freelancer opportunities and make informed decisions surrounding their potential to aid in our growth strategy.
- Done with Dan, founder:
- Photo Shoots
- Plan shoots for creative Look Books, e-commerce product listings, etc.
- Liaise with photographers to guide shoot (provide specs and ensure photos are of high quality).
- Organize logistics of shoot (discuss how many and which models, coordinate date and time, ensure they know what to bring to shoot, pull products that need to be shot, keep a shot list to ensure we don’t miss anything).
- Event Planning
- Create, promote and market events such as our store concert series, store anniversary parties, wine and whiskey nights, etc.
- Customer Service – Converse with customers on all manner of issues – items out of stock, issues with items, shipping delays, questions about sizing, etc in a warm and professional manner.
Sales/Product Forecasting – work with Dan to estimate product quantities, styles, sizing, and profit margins for each upcoming season based on sales success.
- Work closely with production when new product is received to get it on website ASAP.
Store Management – Liaise with store staff on inventory management and day to day running of store.
- Making sure shipping for online web orders is running smoothly (primarily Canada Post and Chit Chats) - liaising with each shipping service on issues when needed.
Please contact Dan at info@18waits.com for inquiries.
Thank you!
Part Time Sales Associate
Seeking
A highly motivated, top seller, organized, enthusiastic, stylish, hard working Sales Associate to join our tight- knit team.
This is a position that requires open availability/weekend availability.
Requirements
• Top seller with excellent customer service skills
• Strong work ethic to set the standard, lead by example and be a team player
• Excellent knowledge of the contemporary fashion market
• Positive work attitude
• Exceptional organization skills
• Proven ability to work well under pressure and troubleshoot
• Ability to communicate in a clear, concise and persuasive manner at all levels, internal and external to 18w
• Resourceful, self-motivated and energetic
Experience
• 3 years’ fashion retail experience
*Familiarity with Shopify would be an asset.
Key Responsibilities
• Maintain and help grow the 18w brand ethos and standards already in place
• Drive the business by maintaining existing client relationships and building & nurturing new ones
• Opening and closing procedures
• Daily inventory reconciliation
• Communicate sales reports and feedback with the 18w team
• Ensure that the store and product are kept at the high standards expected from our customers and 18w team
• Report store needs to the 18w team
• Manage weekly cleaning duties to 18w standards
• Manage web orders and prepare for shipping
Please contact Dan at info@18waits.com for inquiries.
Thank you!